The 101801 coat has been celebrated by successful and emerging artists, Who have trasformed in into artwork as such as William Wegman, Miwa Yanagi and François Berthoud, as well as through collaboration with young talents from the Elisava and Goldsmith Art Colleges in Barcelona and London.

"Double-breasted in wool and cashmere, with its absolute simplicity, eternal elegance and perfect proportion, the 101801 camel coat has been a world symbol for the Italian powerhouse Max Mara since 1981. "Thousands of women around the world own this coat" says Laura Lusuardi, Fashion Director of Max Mara since 1965. Faithful Admirers of the style include Isabella Rossellini, Glenn Close, Cate Blanchett and HRH Sofia, the Queen of Spain. It is an absolute, a Icon, like the Kelly bag is for Hermès and the Trench coat is for Burberry. The 101801 is characterised by a modern, always relevant design. That 120 cm length makes it ideal for all women, the kimono sleeves can be rolled back to suit any arm length, that light, flattering colour and quality fabric give it an air of prestige. "

The 101801 coat can be given an exclusive, original touch by personalising it with your name in embroidered on the inside label.